VIP Strategy Day

If you need help to create the unique strategy for your business that’s going to get you the results you want, this is for you.

If you (like most small business owners) know that you need to drive more leads, bookings and sales, but don’t know how to do it - relax, this is completely normal!

Sometimes you just want someone trustworthy and experienced to come along and tell you what needs done.

VIP stands for Visibility Is Power because your business deserves to be seen by more people! 

It’s frustrating that not enough people are getting to hear about the brilliant things you have to offer. The algorithms … suck! … and you need a helping hand from someone who knows how to get the word out there, knows how to get your business seen by more people and knows how to create a plan that will actually convert into sales, instead of just adding to the general noise that seems to be everywhere online these days.

You need a strategy.

When I (Niki) first started out in marketing, I felt intimidated by the word strategy.

But after spending time working in creative agencies, I quickly realised that a strategy is simply a plan. It’s about being logical, knowing where you are now (Point A) and where you want to get to (Point B) then working out how you to do it. 

Since then, the online world has exploded and I’ve spent many years honing my content skills - it’s a never-ending process! These days, I’d even go so far as to say that developing business and marketing strategies is my happy place. I love creating effective strategies for business owners like you who don’t have time to waste and want help from someone who really knows how to get you from Point A to Point B as quickly as possible - because they’ve actually done it, for themselves and for others.

I’m now completely comfortable with the word ‘strategy’, it’s been in my job title for over twenty years! Strategy is what I do best. Would you like me to help you with yours?

Here’s how it works

Once you’ve booked, I’ll be in touch to confirm a date with you for our VIP Day. Then, I’ll begin stalking you online (in the nicest possible way!) to see what I can find out. I’ll also send over a short questionnaire to get your input and firm up where you think the gaps in your content marketing are right now and what you think you need the most help with.

Then we’ll get together, either in person in Edinburgh, or we can do this via Zoom. We’ll have an initial discovery call or conversation. I’m not keen on that term to be honest, I think it’s overused, but in this case it works perfectly. I will be on a mission to discover as much as I can about your goals, what you’ve been doing so far in your business, what you want to achieve, what’s worked really well for you in the past and what you’ve tried that hasn’t worked so well - and why you think that is. It’s a real deep dive to allow me to get to know you and your business so that I can get my strategic brain cells firing fast.

If we’re doing this virtually, I then spend the day remotely, working solely on your business. Or, if we’re doing this in person, we’ll spend the day together, discussing and populating your strategy document.

I do everything from pulling together my thoughts, ideas, the ideas I believe will work best for your business and the actions you need to take in order to make your goals a reality.

I can do all of this extremely effectively because I’ve been doing it for so many years and for so many clients in every conceivable industry, from tech start-ups to creative one-woman-bands, from government departments to private schools, online course creators and everything in between. 

Throughout the project we’ll be questioning everything. This curiosity leads to incredible clarity. If we’re doing this remotely, we’ll use WhatsApp for this. This level of questioning helps me ensure that everything that relates to how you want to grow your business, is included in your plan.

By early afternoon, I’ll be ready to share the first draft of your strategy with you. I’ll then talk you through it and we’ll add in or amend anything that needs updating. After this, your next step is to sign it off. At that point, if you’d like help implementing, we can discuss that too.

And there you have it, your bespoke business and marketing strategy will be ready for you to take away and implement.

We’ll even have a bonus call two weeks afterwards to keep you accountable and to make sure you’re getting the most from the work we’ve done, or discuss anything that needs tweaking.

Your business and marketing strategy will include:

  • Your business objectives - what you want to sell, when and to whom

  • Your marketing objectives - how you’re going to use marketing to do it

  • Your six month bespoke organic marketing strategy - including specific instructions for up to three social channels, as well as email marketing

  • Your content pillars

  • Messaging ideas - including example posts mapped out for you, ready to share on your favourite channels

  • Content themes and ideas for your other owned channels

  • Ways to leverage earned channels (collaborations, PR hook ideas and more)

  • SEO keywords and phrases and hashtag research

  • Your weekly marketing plan - in detail for the next six months. No more wondering what to share, ever!

  • Any longer term recommendations

This whole process will be wrapped up within two weeks, meaning that you’ll be able to start implementing your new strategy and improving your results immediately.

 

Here’s a summary of exactly what you get

  • Your choice between a day in-person with me or a day of my time remotely, including a kick-off call, a wrap-up call and full access to me all day via WhatsApp

  • My brain (which has had a 20+ year career in marketing strategy) fully focused on your business.

  • Your bespoke 12 month marketing strategy, ready for you to implement immediately.

  • During the wrap-up (call), we will go through your strategy, so that you fully understand what needs to be done and how. There will be no overwhelm, no confusion, you will understand exactly what you need to do, to get the results you want.

Your investment

This is an intense project for me. My brain is working hard on your business and will be exhausted by the end of it!

But it’s worth it, because I know what a difference having a marketing strategy will make to you and your business.

The investment is £3000+vat and includes lunch if we are meeting in person (please note travel time and associated expenses are payable on top if you would like me to travel beyond Edinburgh). If you’d like to book, simply click the button below.

Or, if you have questions, I’d love to hear from you, so please drop me an email.